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Post by gregpowell on Apr 12, 2008 12:46:36 GMT -5
What has been your most successful marketing techniques? I have been breeding White Cattle for a few years and have found marketing to be the most challenging part of raising these animals. I would be interested in knowing what others have done to market this breed.
Thanks Greg
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Post by gwenger on Apr 15, 2008 9:39:41 GMT -5
Exposure, exposure, exposure! A few ideas.
1. Sell a few steers to FFA or 4H members to show at county or state fairs.
2. Participate in shows yourself. I have received many nice articles in publication by attending shows. Reporters are always looking for something new and different to share with their readers. By showing at the Keystone International Livestock Exposition I received front page articles in the two largest Ag publications in the northeast United States. Combined a circulation of about 100,000.
3. Put a display at the state or county fair or other Ag venues.
4. Become involved in your local and/or state cattleman's association.
5. Become involved with your breed association by attending meetings, shows and other events.
6. Have a web site. Many potential new breeders today use the internet to research what breed they want and where they can get them.
7. know what you want to market. When I am marketing my feeder steers I get them into a local feed lot. My customer likes them because the are calm. He may feed out 150 head a year with only 10 parks but he tells me those 10 calm down the other breeds.
When I am marketing breeding stock I think the best attribute of our cattle is they are cute. Let's face it when people see our calves they stop and look and that gives you the chance to tell the breeds story. You must still have quality cattle but what a great in. It worked on me 14 years ago.
8. Ask yourself what got you involved with this breed and turn around and sell that same reason to someone else.
I have not found an easy way in 14 years of breeding white cattle to market them it just takes persistent effort to gain Exposure! I don't think it is any different or easier in any other breed.
It is a lifetime pursuit to gain recognition as a quality breeder.
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